Precise × Polymarket

Price the spend the way you price the world.

Every market on your platform forces a price to prove itself against a real outcome. We built the layer that does the same for marketing spend.

You run the sharpest pricing mechanism built for uncertainty. Precise brings that same rigor to your ad budget.

A dollar of programmatic spend travels through five to seven intermediaries before it purchases media: DSPs, SSPs, data vendors, verification stacks, and optimization layers. Each one charges a fee. Precise measures every fee against the value it actually delivers, turning reasonable-sounding costs into fully accountable ones.

On Polymarket, every price continuously earns its accuracy through market correction. Precise brings that same standard of continuous proof to every marketing fee.

We start by learning how you already work.

Before we propose anything, we ask to see the workflow already in place: the systems, the reporting, the decisions your team makes today. The fit comes second. The listening comes first.

1

See the workflow as it runs today, fitting naturally into the systems and interfaces already in place.

2

Calibrate continuously once the fit is right: a real-time engine pointed at your own spend, comparing what is working to what it costs, at machine speed.

The engine underneath stays constant. The fit around it is bespoke to each partner and built to scale, rather than rebuilt each time.

Decompose. Score. Classify.

1

Decompose every campaign into its component parts: intermediaries, segments, supply paths, fee layers.

2

Score each intermediary's contribution against its cost. TraceScore grades every fee by the value it delivers, confirmed with evidence.

3

Classify every fee as Contributing, Partial, Redundant, or Waste, revealing a complete and precise map of value across the entire chain, ready for confident redirection toward greater return.

Precise operates as an independent referee, scoring the game with full transparency rather than playing it.

You trust verified proof for every settled bet. Precise brings that same standard of proof to every media fee.

Every Precise score ships with a Trace Receipt, a tamper-evident record sealed to AliceNet, our blockchain partner. The classification stands as a verified record, fully open for independent, third-party confirmation.

The same principle your own market runs on: verify, with full confidence.

What clear measurement reveals, every time.

$20B–$33B

recovery opportunity identified across programmatic spend industry-wide

Source: ANA, 2023–2025

36¢

of every marketing dollar that reaches the consumer directly

Source: ANA, 2024

51%

of targeting data gains verified accuracy through independent audit

Source: Truthset, 2023–2025

15–40%

of overhead spend converted into working media once measured

Source: Precise pilot data

Built by the team that grew Madhive's decisioning stack to $100M+ in revenue, now bringing that same rigor to an independent measurement layer built to serve the platform being measured, not the vendors it scores.

We are excited to bring this into the room.

A scoped, flexible starting point: a defined slice of paid growth spend, scored end to end, with a clear dollar figure attached to every intermediary in the chain, fitting into your existing workflow through a single integration point. A framework to open the conversation, shaped further together once we see how your team already works.

Grateful for the time. Looking forward to building this with you.